In more than any other department, time is money in sales and marketing.
Activities that distract Sales from spending time talking with clients impacts their performance. One productivity killer is finding the information needed to build pitches, reply to customers and prep for sales calls. Research shows this is not a trivial problem, McKinsey found that we can spend 1.8 hours every day (or 9.3 hours per week) searching for, and gathering information. This means that for every 5 sales employees only 4 show at work!
With Cloudfind, Sales Reps and Sales Engineers can find the Marketing collateral and other important product material in seconds. All Marketing needs to do is classify their files logically, Tagging them with descriptors such as Product Name, Industry and Country; allowing sales to simply select the Tags they need to find that 'product flyer' or 'price list'.
Quick and easy!
In Cloudfind: Using Tag Groups, simply click on Tags to can find files
So, the equation is simple: Cloudfind reduces time on non-productive activities - so sales spend more time with customers and close more deals.
But this equation also impacts Marketing. Cloudfind allows Marketers to put the correct and approved information directly in the hands of the sales team, maximising its impact. It is worth noting that up to 70% of marketing material is not used! Another great benefit is that Cloudfind helps reduce the business risk from Sales “making up” their own material and setting the wrong customers expectations.
We all know that looking for information is not what Sales appreciate. Leveraging the power of Cloudfind can make them happier (and Marketing!), more productive and more likely to hit their targets.